From Idea to Platform
What started as a small blog has become a go-to place for creative minds. We share the key milestones and decisions that have shaped DIY-Kreativ.
2018Blog Launch
With a simple WordPress theme and five self-written tutorials, we started in February 2018. The first week brought 47 visitors – friends and family. The focus was on upcycling projects for the home.
2019First Collaborations
After one year, we reached 2,000 monthly readers. Three local craft stores offered us material packages in exchange for editorial mentions. This allowed us to test and document more elaborate projects.
2020Move to Own Domain
In May 2020, we moved from the subdomain to tumbashed.com. The relaunch brought a new, sleeker design and clear categorization: Living, Organization, Gifts. The readership rose to 8,000 per month.
2021Newsletter Launch
In September 2021, we started a weekly newsletter with exclusive DIY templates. Within three months, 1,200 subscribers signed up. The open rate consistently stayed above 45 percent.
2023Award and Team Growth
Our article "Organization Systems from Natural Materials" was nominated by the German Creative Blog Award in the "Lifestyle & DIY" category. We expanded the team to three permanent authors and one editor.